According to the National Association for Traffic Safety, National Highway Traffic Safety Association, in 2008 there were 11,773 deaths related to drivers under the influence of alcohol in the U.S.. Texas was the state with most such deaths.

To help make the public aware of this problem, the contest sponsors Bridgestone Americas Safety Scholars Teen Driver Video offering a $ 5,000 scholarship for the best video on driving safety or environmental friendly decisions.

For Julian Hinojosa, sophomore from Texas State University and one of 817 registered competitors, this opportunity means more than money. His brother Ryan, 22, was killed by a drunk driver in July 2002. When he learned of the contest, I immediately knew what would your video. Titled "The other driver," his proposal presents interviews with people in the life of Ryan who were affected by his death.