El Estudio del Sentimiento Hispano del 2023 ha revelado la innegable influencia y los desafíos continuos enfrentados por la comunidad hispana en Estados Unidos. A continuación, se detallan los principales hallazgos y problemas persistentes destacados en el estudio.

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  1.  Economic Influence: The economic power of the Hispanic community continues to soar, with a Latino GDP that would rank as the 5th largest globally if it were an independent country. This impressive statistic underscores the community's central role in fueling national economic growth.
  2. Business Leadership: Hispanic entrepreneurs lead the charge in business creation, accounting for 86% of all new businesses started in the last decade. This entrepreneurial spirit is reshaping the American economic landscape and setting a precedent for future generations.
  3. Cultural Resurgence: There has been a noticeable increase in the embrace of Hispanic culture, mainly through language and music. This cultural revival is crucial in defining community identity and influence in a multicultural society.
Hispanic mom and daughter

Going beyond statistics, Hispanics hold significant sway in the economy, accounting for a notable 25% of vehicle sales.

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Desafíos

  1. Lack of Recognition: Despite these significant contributions, major brands and media need to pay more attention to many of the Hispanic community. About 43% believe they are undervalued, which is an improvement from previous years but still highlights a gap in representation and engagement.
  2. Media Trust Issues: While trust in Spanish-language media has increased from 25% in 2018 to 32% in 2023, there remains a critical need for more authentic representation across all media platforms that better reflect the values and dynamics of the Hispanic population.

El Estudio del Sentimiento Hispano del 2023 celebra los logros y destaca las áreas donde la sociedad aún falla. A medida que los hispanos siguen moldeando el tejido social y económico de Estados Unidos, se vuelve cada vez más importante para las industrias e instituciones reconocer y aprovechar el potencial de esta comunidad dinámica, al mismo tiempo que abordan sus preocupaciones con un compromiso genuino.

Le invitamos a leer el informe completo para explorar el alcance total de los hallazgos del censo y sus implicaciones.

Para ver el informe completo, por favor haz clic en el enlace adjunto que te llevará a una página web externa donde podrás descargarlo.